For an intro to PPV marketing, watch this entire webcast. PPV stands for Pay Per View, and basically you pay per thousand views your ad gets. Typically PPV refers to pop advertising, whether it be pop ups, pop unders, etc… People who have adware installed on their computers (typically gets installed with browser toolbars) will see your pop up ads. The basic method is to advertise to people when they visit certain URLs or visit pages with certain keywords. For example, you should Pop visitors who are searching for adware removal or spyware removal software (because they are sick of seeing popups) with an Spyware/Aware Removal Offer that pays $20 a download. In this case you are killing 2 birds with one stone: helping someone while at the same time making money
Pay Per View Marketing
Pay per view marketing (also known as CPV Marketing) is becoming more and more common in the affiliate marketing world. PPV Marketing is essentially advertising via popups.
These popups are triggered by adware (not to be confused with spyware) on a users computer. These users allow the adware on their computer in exchange for things such as games, premium content, etc.
You can trigger the popup when a user is on a specific website or by keyword. So let’s say a user is on plentyoffish.com, a popular dating site. You could set a target to popup to an affiliate offer such as eharmony.com. When they visit the website plentyoffish.com, eharmony would popup over the website where the user could either fill out the eHarmony offer or close it and continue on with the plentyoffish.com website.
PPV is a great way to start in the affiliate marketing world! The reason why it’s great to start in is because it takes no landing page (no website) and is still fairly untapped in a lot of the smaller niches meaning big potential for profit!
Compared to PPC and other major mediums, PPV is not as competitive.
Before you read the how to, please make sure you read the “Know Your Demographics” section in the previous chapter. Knowing your demographics is key before starting your PPV campaigns. This is because when you know who you are targeting will help you to understand where (websites and keywords) to target. Know the who before the where is the simple rule here. Your ads need to be very targeted to your demographics in order for you to be able to make things work.
Also, before you start, I recommend you read the section from the chapter before that discusses how to setup a domain and hosting and setup prosper202.com or tracking202.com. Tracking your PPV campaigns is a bit more technical and requires more than a simple PHP redirect. Although you might be able to make PPV work without tracking, you won’t be able to have it last too long.
Featured PPV Networks:
DirectCPV – DirectCPV is the best place to start your PPV Campaigns. The reason for this is because they have a low barrier to get in (just $100 deposit) and the traffic quality is good! If you are just starting with PPV, this is the network I recommend you use. For the readers of this guide, I have a special $25 in free advertising dollars when you deposit $100 or more! Enter the code SMI25 when signing up!
With DirectCPV, you can direct link and do email capture methods and the results are pretty good with both (although I recommend email capture for best results).
Adon Network – Adon is a little bit smaller of a PPV ad network that gets their traffic from people who have installed the My Geek shopping toolbar.
Make campaigns with a lot of targets to make up for the lack of traffic and you should be set.
Although you can’t make tens of thousands of dollars per day on a network of this size, you can make a couple hundred, which is great because many of the big guys just don’t go after the “couple hundred a day” type of campaigns. For newbie’s, this might be a good way to start a consistent income!
MediaTraffic – Media Traffic is a great place to start as well because they have a low initial deposit ($200) and there is a medium amount of competition.
With Media Traffic you want to run highly targeted campaigns. Don’t do the broad targeted or RON campaigns unless you have a profitable offer you want to scale (even then, it’s better to scale just by adding more targets).
With Media Traffic offers that work can be targeted to a bit of an older demographic. You can use both direct linking lead generation offers as well as email capture methods.
Traffic Vance – TrafficVance is a referral only, higher entry PPV network. You can get into trafficvance only if you are referred in by someone who is actively spending money on trafficvance.
They also have a minimum $1000 deposit to start and refills are $500 minimum. This means that there are less advertisers than other PPV networks but the quality at trafficvance is rated among the highest quality of any PPV networks.
Although I have a trafficvance account, I have been told that I have to be able to vouch for anyone I refer. If you need a referral and are actively spending in another CPV network, hit me up and I’ll try to help you.
Check out TrafficVance Now!
Starting out with PPV Campaigns:
Before you start trying to build your PPV Campaign, you should know that there are certain offers and promotion methods that seem to work better than others for PPV.
Here are two really popular ways to promote offers via PPV:
- 1. Sending traffic to a short, easy to fill out lead generation form. No landing page required, just directly linking to the offer.
- 2. Capturing email leads and then emailing the leads products and services. (Drip method)
I would say that method 1 is probably the most popular, but I will be going over both methods.
Direct Linking With PPV:
When you are direct linking with PPV, make sure the campaign is a lead generation short form. Dating, insurance leads, education, etc. These are all huge campaigns that just require a lead to make money.
When you direct link in PPV, the idea is to make sure the offer page is very eye catching and simple. If it’s overly complicated, your profits will start to go down.
Email Capture Method With PPV:
Capturing emails is one sure fire method to make money off customers over and over. In the section before this one, I explain email marketing a bit. I highly recommend you use Aweber for all your email marketing campaigns.
With email capturing on PPV, you use a simple page and a captivating headline to draw people into giving their name and email.
Enticing them with free stuff, like an ebook, works wonders. If you’re aiming for a younger crowd (20-something and below), try something besides an ebook… be creative.
Once you have their email, you can set them up (using Aweber) on an automated course of emails. Just think… you could send them multiple related offers each week.
Although you won’t see profits as instantly as you will with directly linking, this method can result in some great long term profits.
Just think… having a slow day? Email your list… You paid for them already, so why not?
Building Your PPV Campaign:
When you begin to build your PPV campaign, I recommend you start just with URL bidding. URL bidding is a lot more precise than using keywords and makes it a bit easier to earn a profit.
To find URLs you can use many methods.
You can Google search a topic such as “auto insurance” and then get the top 50-100 results and copy the URL into your campaign. This can be a highly effective method.
As people begin to search for auto insurance, each time they click a result, they will also see your page. This can lead to some great results.
Other methods for getting URLs to bid on include using sites such as Quantcast, Alexa, and Google Ad Planner to find websites that have the demographics you are looking for.
How Many Targets Should You Start With?
I recommend you start with at the very least 20 – 100 for most campaigns and expand from there.
Optimizing Your PPV Campaigns:
The best way to optimize your PPV campaigns is to use Prosper202 (self-hosted) or Tracking202 (web hosted version – simpler).
You can optimize your PPV campaigns using the 202 software fairly easily but first you will need to either install prosper202 or setup a free tracking202.com account.
There is a lot of documentation about installing and setting up the 202 software, so I won’t be covering it in this guide. If you have questions, you can visit the 202 software forum: http://prosper.tracking202.com/forum/
Bidding For PPV:
When you bid on PPV keywords / urls, a very common strategy is to shoot for position 1 by outbidding the top place by the minimum amount allowed. So let’s say the top bid is $0.011. You should bid $0.012.
Having your tracking setup, you can then track and see if being in the top spot for that domain or keyword is worth it. Adjust down based on conversions and go from there.
PPV Landing Pages
When you try using a landing page on PPV networks, there are a few methods you can use.
The first is to buy or make a landing page that is simple. Essentially everything on the website should be focused on getting the user to click through to the affiliate offer or enter their email.
If you make your landing page, try making the landing page look exactly like the merchants page. Doing so will get the user clicking and not even notice that they are going from one site to another (your landing page to the affiliate offer).
If you’re looking to buy a landing page, a great place to check out is the LPDesigner website. This is an amazing website where you can buy a pack of 16 templates for $20!
Each month there is a new set of landing pages released and it’s well worth the money for the caliber of landing pages. Many of these landing pages are perfect for email capturing and other popular PPV landing page methods!
Need Help With PPV Campaigns?
If you need help with PPV, I highly recommend you check out PPV Playbook’s Coaching Forums.
The coaching forums are a monthly subscription service where you get access to an unbelievable amount of content. I am a part of this forum and I love it. There are many step-by-step guides on how to set up specific campaigns. If you’re looking to get into PPV, this forum is a MUST.
Also, by joining the PPV Playbook coaching forums, you will gain access to the tools I talk about below, called AffPortal, for FREE ($37/dollar month value!). That alone is well worth the value!
PPV Tools To Automate Gathering URL Targets:
The more you do PPV, the more you’ll realize how tedious is can be to pull together a list of URLs or keywords.
I highly recommend that you use a toolset called AffPortal. AffPortal is a set of PPV tools that will help you to reduce the time it takes to build out your PPV campaigns down to half the time it would normally take.
Take a look at some of the awesome features you get in this toolset:
- SMART Scraper – the PPV game changer that cuts campaign build time by 50%. Submit your offer root url and get back kw & URLs instantly.
- URL Scraper – mines as deep as 50 pages in the search engine results and optimizes the URL results to maximize your keyword traffic with filter.
- Site Extractor – pull all indexed pages from a specific website in two seconds flat.
- URL Shrink – retrieve a list of root URLs from a long list of webpages.
- Alexa & Quantcast database – quickly compile lists from the top million websites listed on Alexa and Quantcast.
- Social Media URL Scraper – new tool that is UNIQUE to AffPortal.com to datamine social based websites.
- URL Chopper – slices your url list into mistyped lists in two seconds flat.
- Monster Keyword Permutator – keyword mashups & US census data.
- DEEP & WIDE Keywords – comprehensive keyword list generator with search data included. Builds list in both directions very quickly.
- Adwords Sniper – Pulls top Adsense sites with ease.
- AOL Bootleg Database – over 22 million AOL user search queries.
- English Brainstorming Database – an additional keyword database with over 44 Million english keywords to expand your list.
- Tutorials and Videos – ever expanding library of video, audio and pdfs.
Check out AffPortal now. If you plan to get affportal, I highly recommend you check out the coaching forums I talk about above. For just a little bit more you get access to both the coaching forum and affportal! Awesome!
If you’re interested in the two combined, check it out here.